audi - campainGS
THE FUTURE IS IN YOUR HANDS
Building on our brand statement, "Future is an attitude," we express Audi's vision of a future that is 100% electric, innovative, and progressive—a future that is in your hands.
From this idea comes our campaign concept:
"The Future Is in Your Hands."
This BIG IDEA puts the future directly into your hands, inviting you to experience the all-new
Audi RS e-tron GT—a fully electric sports car that embodies the next generation of Audi performance.
We created a disruptive concept that connects our Big Idea #TheFutureIsInYourHands with the future that's already becoming part of our everyday lives.
By partnering with Amazon Mexico, we turned the purchase of an electronic device into an opportunity to inspire change. We gave Amazon's shipping boxes a second life by transforming them into a new product—one that sparks creativity, raises awareness about the importance of recycling, and reminds people that the future of zero emissions is also in their hands.
Audi Creativity Boxes
Your next Amazon delivery comes with an Audi RS e-tron GT.
Audi and Amazon. Driving a more sustainable future, together.
With Audi Creativity Boxes, you can give your packaging a second life by turning it into a cat scratcher, a model car, a document organizer, or a phone stand.
%203_27_18.png)
%2012_28_17%E2%80%AFp_m_.png)
%2012_44_30%E2%80%AFp_m_.png)
%2012_44_30%E2%80%AFp_m_.png)
%2012_27_29%E2%80%AFp_m_.png)