Digital Art Director
CREATIVE DIGITAL

I'M
GRECIA LOYOLA
CREATIVE DIRECTOR
Digital Art Director
Who am I?
I'm Grace, a Digital Creative Director with over 13 years of experience in advertising. Throughout my career, I've worked across multiple disciplines, industries, and international markets, creating integrated campaigns for some of the world's leading brands.
I've had the opportunity to collaborate with global clients: the automotive industry, I've worked with the Regional Office of Audi, leading projects for Audi Latin America, Audi Mexico, and Audi Human Resources, as well as General Motors Mexico for brands including Cadillac, Chevrolet Service, ACDelco, and GM Parts.
In the consumer goods sector, I've developed campaigns for Jumex and its portfolio of brands, including Jumex Institucional, Hydrolit, Único Fresco, Bida, Kermato, Pau Pau, Jumex 0%, Jumex Sport, Xot, and Tropimix. I've also worked with Philip Morris, Kraft Foods, Kool-Aid, and Heinz. For Nestlé, I've contributed to brands such as NAN, Optipro, Nestum, Good Care, Nescafé, Nestea, and Jugo Maggi. Within Grupo Bimbo, I've worked with Barcel brands including Chips, Runners, and Takis, as well as PepsiCo brands such as Saladitas, Quaker, Tostitos, Marías, Manimoto, and Lay's. In the Retail supermarkers with Chedraui and Sam's Club. Also financial institutions including Citibanamex, Santander, and Chubb, among many others brands.
Throughout my career, I've had the opportunity to develop award-winning ideas and collaborate with outstanding creative teams. This work has been recognized at international festivals, earning honors including an Ojo de Iberoamérica Award, Effie Awards, and a Cannes Lions.
I studied Advertising Design and Production at UPAEP University in the satate of Puebla, where I developed both my creative foundation and a broader perspective through and international exchange program in the state of New York since 2008.
I'm from the beautiful state of Oaxaca, Mexico, a place that inspires me every day through its rich culture and deep-rooted traditions. I love its music, its cuisine, its folklore, and everything that makes Oaxaca such a source of pride on the world stage.
I Think so always: I strongly believe that the best ideas are built through collaboration. Great work happens when talented people come together, because together we are stronger.
SOFTWARE SKILLS
PHOTOSHOP CC
ILUSTRATOR CC
AFTER EFFECTS CC
KEYNOTE
Apps de AI
GOOGLE WEB DESIGNER
GOOGLE SLIDES, KEYNOTE, CANVA
GOOGLE STUDIO
CV
CREATIVE DIRECTOR (ART)
DIGITAS MÉXICO
BRANDS
Audi Regional Office: Audi Latin American, Audi of México, Audi Human Resources.
Jumex Institutional, Jumex Unico Fresco, Jumex Sport, Jumex Hydrolit, Jumex 0%, Pau Pau, Bida, Kermato, Tropimix and Xot.
Pepsico: Saladitas, Quaker, Tostitos, Marías, Manimoto
Chedraui, Wella (Soft color / Wella)
DIGITAL ART DIRECTOR SR
BRANDS
General Motors: Cadillac, Servicio Certificado Chevrolet, ACDelco, GM Parts.
Bridgestone, Firestone
Philip Morris, Kool-Aid (Kraft Foods)
ACNUR (ONU)
Mundo Imperial (Hoteles Princess, Resort, Pierre)
WEB KINETIC DISEGNER SR.
PUBLICIS MÉXICO
DIGITAL ART DIRECTOR JR.
KASTNER & PARTNERS MÉXICO
BRANDS
IMSS, Santander, Sectur Chiapas, Gobierno Chiapas,
Club Leon, Visit California, PVEM,
Hoteles Las Brisas, RedBull
ART TRAINNE
HAZ COMUNICACIÓN
CREATIVE DIRECTOR
EL COMITÉ
BRANDS
Sam´s Club, Walmart RH
LEO BURNETT MÉXICO
BRANDS
Banamex, Torres 10, Heineken
Nestlé (Nan Optipro, Nestum, Nestea, Good Care) Nescafé, Jugo Maggi
Barcel (Chips, Runners, Takis)
CREATIVE DIRECTOR (ART)
FREELANCE
BRANDS
NARANJA X - BULB ON AGENCY
UNILEVER - (EGO, DOVE, CLAIRNS, SEDAL)
WARNER, SIX FLAGS MÉXICO - IPG MEDIA BRANDS
MOVISTAR - VML
ART DIGITAL SR.
ARCHER TROY MIAMI
BRANDS
BRANDS
Metlife, kärcher, Seguros Atlas,Brighstar
CONTACT
Grecia Loyola
Ciudad de México
@greycilu